The power of craft. That is the big story of Jonathan Anderson’s remarkable revitalisation of Loewe – not so much a brand turnaround as a resurrection. Perhaps that’s slightly unfair – Loewe has existed since 1846, bobbing along the surface of fashion over the past two decades or so. It’s just that none of us knew anything about it, nor paid much attention. What Anderson has done with his communication around and collections for the brand – including this one, for Spring/Summer 2018 – is to craft a heritage for Loewe. He’s pulled ideas from the archive and carefully curated them to create a sense of history the house, to give it a real identity that resonates with contemporary women. It’s a powerful achievement.