Cindy Crawford may have passed the modeling baton over to her 16-year-old daughter Kaia Gerber, but make no mistake: Mama still got it. For Acne Studios’ fall/winter 2018 campaign, the label is celebrating its history by reissuing its inaugural denim styles and tapped the legendary supermodel to bring the collection to life. Exploring the relationship of icons in fashion, the campaign was photographed by famed photographer Sam Abell (National Geographic), and sees Crawford frolicking through the sun-kissed Cadillac Ranch by Ant Farm in Amarillo, Texas, which was created in 1972. In the series of images, Crawford re-introduces Acne Studios’ 1997 jeans, this time for the brand’s new Blå Konst collection. The 1997 is a five-pocket jean with high rise and regular fit from the hip to the ankle, while the other model, the 1996 style, is the men’s version.
“Fashion is obsessed with the word ‘iconic’. I wanted to play with living iconography, so we commissioned Sam Abell to photograph Cindy Crawford at the Cadillac Ranch,” Jonny Johansson, Acne Studio’s creative director, explained in a statement. “It is the iconography of Cindy, America, and also Acne Studios, with Cindy wearing new versions of the first ever jeans we designed.”In tandem with the new campaign, an exhibition of Abell’s images for Acne Studios will be on display at the Galerie Edouard Escougnou in Paris starting September 29 to October 2. All profits from photographs sold, as well as exclusive merchandise, will be donated to charity.