For several weeks these photographs are have become viral on Instagram, the reason?
They transform everyday life into something extraordinary, where the mermaid’s tails come out from a washing machine in a Los Angeles laundry. The project is called “Ida” and it’s an installation designed by artist Olivia Erlanger, presented by Mother Culture, a contemporary art gallery and cultural platform of the city. In addition to esteemed qualities of her work, Olivia explains:
“I’m interested in mermaids as a kind of pre-gender or genderless archetype, a representation of a chimeric existence that I feel we each take on as different environmental pressures effect a transformation of sorts; when they are presented as female, mermaids bring up many questions of mobility, not only in a physical sense but also ones around the agency Ariel, for example, gave up her voice to walk on land”.