Just in time for warmer days ahead, Fendi and Gentle Monster have announced a collaborative sunglasses collection. Comprised of two unisex styles, the new release brings together the Korean optical brand’s off-kilter, modern aesthetic and the Italian fashion house’s luxurious opulence. Together, the innovative designs are unlike anything you’ve seen before. The first silhouette is aptly dubbed GENTLE FENDI NO.1 and combines the best of street style trends, boasting a small shape with eye-catching logos embellishing the tips of the frames. In contrast, GENTLE FENDI NO.2 provides a classic round shape that serves as an easy-to-wear look that can be paired with just about anything. To set the mood for the launch, the capsule is also accompanied by a stylistic campaign video that combines both fashion and art – the graphics highlight “merging and opposing futurism with an ancient feeling,” as described in a press release. Along with peculiar geometrical shapes of the alien-ish variety, the fictional environment is filled with classic architecture and pastel backgrounds. You can watch the full video campaign below.
The Gentle Monster x Fendi GENTLE FENDI collection is slated to drop on May 7 at Fendi and Gentle Monster boutiques, as well as at select optic stores worldwide. In classic Gentle Monster fashion, the launch will also coincide with corresponding immersive installations in-store, made exclusively for the collaboration. The installations will be hosted at the following stores:
FENDI Roma Palazzo, Italy
FENDI New York Madison, USA
FENDI Tokyo Omotesando, Japan
FENDI Marina Bay Sands, Singapore
FENDI Hong Kong, Canton Rd
FENDI Beijing SKP, China
Gentle Monster New York Wooster St, USA
Gentle Monster London, UK
Gentle Monster MBS, Singapore
Gentle Monster Shanghai Flagship, China
Gentle Monster Sinsa Seoul, South Korea
Gentle Monster Shinsegae Gangnam, South Korea