PRADA RESORT 2020 The Italian house celebrates the beauty of a simple exchange with their flower-filled Resort 2020 collection

Alexa, play “I’ll Bring You Flowers.”

The exchange of a bouquet has timeless currency. Sorry. Thank you. I appreciate you. I love you. Prada has now captured the preciousness of this exchange and the beauty of living in their brand new Resort 2020 advertising campaign. Decked in the Resort collection, models are pictured in cities all around the world, places filled with romance, poetry and stories – London, Milan, Moscow, New York, Paris, Shanghai, Tokyo. Each of them clutch bouquets wrapped in tactile paper showing the campaign imagery, shot from unexpected angles to depict the beauty in the unpredictability of life. “As with flowers passed between loved ones, the Prada Resort 2020 campaign is an exchange, a discourse, an open conversation.”

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Courtesy of  WonderlandMagazine