Ludovica + Roberto Palomba Italian Design

Ludovica+Roberto Palomba, architects and designers, founded Palomba Serafini Associati in 1994, based in Milan. The high quality of their project is their distinctive mark. They collaborate with the most prestigious design brands all over the world and the majority of their products designed since 1994 is still in production.

Numerous awards such as Compasso D’Oro, Red Dot Award, Design Plus Award, Product Innovation Award, German Design Award, Elle Decoration International Design Award attest to their work. “Our goal is to design free projects, able to interact in an evident and immediate way with people who choose them. Our success is measured by the amount of persons worldwide who have chosen to share their lives intimately with our products.” Ludovica+Roberto Palomba currently develop important residential architecture, contract, interior and yachting.

When did you know you wanted to be designers?

We both graduated in Architecture in Rome.
We approached to the design world for a circular passage between architectural interest and people’s way of life. When we started looking for the sofa rather than the table to be included in our architectural projects we realized that there were a lot of products missing. From that moment we started working on the design of the products to be included in our projects. In this way we have brought our architectural vision of the space into the industry.

How would you describe your approach to design and architecture?

Our approach is completely utilitarian, we need design to be able to make our projects live, according to our vision into the architectural space. Architecture, on the other hand, is the space that inhabits the human being, for us the greatest place of absolute interest.

How do you balance your differences? Which are the things that connect your two design visions the most?

In no way, chaos generates more.

Outside of design, what are you currently interested in and how is it influencing your design work?

Communication in its broadest term.
Today we are all impressed by communication, fashion, movies, theater, exhibitions, Instagram. In this large container we need to investigate where this society is going, It is from these inputs that our research is based (not only). All this, which was previously more a passion linked to the culture and art world , has become a passion routed precisely in order to understand the world in which we live and its codes. It is like living in a prism, where light breaks down becoming so many details. Today by observing the details, you can fix the light source and this is fundamental, to live as an individual but also to design.

What is the most emergent trend for the coming decade?

The emerging trend of the last six months and of the next six is ​​the attempt of the human being to become mass, to stay within society, telling himself, shouting his own personality. Beside this sad reality there is a small niche of people that instead is much more focused on quality of life,
and that, concerned about how much man is consuming and deteriorating the world, he will individually try to bring quality of life back into every gesture, because everyone’s gesture can make a difference.

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