After the digital edition of June, Milan finally welcomes the Design City Edition: two weeks of events in local design showrooms, from September 28 to October 10.
Highlights Event:
No SIGNAL – Sara Ricciardi
From Palazzo Recalcati to via Santa Marta, the heart of the 5VIE Milanese, SIAM 1838 conquers the widespread event with a work signed by Sara Ricciardi – which comes at a historic moment in which the debate between online connection and non-connection has fact now very hot. The designer from Benevento based in Milan, through her work entitled No Signal Zone. Can I give you disconnection ?, awakens a dual and oxymoronic debate a la The Social Dilemma: a cloud (literally a cloud) of purple balloons, surrounded by dilated pupils, is installed in the center of the courtyard of the historic building and gives an area (metaphorically) without signal. Yet, so amazingly instagrammable it tells of a digital experience from which it is difficult to escape.
The Cassina Perspective 2020 – Virtual Tour
Take a trip to the Cassina Milan Showroom from the comfort of your own home to discover ‘The Cassina Perspective 2020’. The new collection is featured in an installation by Patricia Urquiola and will be on show until the end of the year.
OPPOrtunity Creative Lab – Art and technology for the New Norma.
The OPPOrtunity Creative Lab installation will offer, from 30th September to 7th October, during the MILANO DESIGN CITY, a phygital playground at Piazza XXV Aprile, Milan.
Promoted By OPPO, one if the biggest smartphone brand across the world, and designed by Donstop Architettura, an Italian studio led by Michele Brunello, with Marco Brega and Andrea Angeli, this installation has the aim to involve designers and people both to share ideas on how to improve the urban life of Milan. This installation has been created to be interactive, and the attendees will be invited to be part of the event itself, contributing to its evolution thanks to OPPO Technology. The smartphone of OPPO4 Reno series, available as European preview, will be the key elements of this masterpiece as the perfect companion tool to express creativity.
Thanks to messages and animated graphics, users will be invited to express and share their ideas around a hot topic nowadays: “How do you design the new Normal?”
Sikkens presents the Colour of the Year 2021 and the new colour trends for architecture.
Sikkens presents the Colour of the Year 2021 and the new colour trends for architecture, defined by the Global Aesthetic Centre research centre in AkzoNobel. With over 18 years of experience, COLOUR FUTURES™ is the result of the commitment of an international team of colour experts from the worlds of design, architecture and fashion. Through the analysis of socio-economic trends and the resulting global color needs, it provides a useful inspiration tool for custom interior design, aimed at all designers and color enthusiasts working in the fields of interior design, product design, fashion, art and architecture.
LAGO HOME OFFICE / Working and studying: new ways of experiencing the domestic space.
For the special online edition of the Fuorisalone Digital 15-21 June 2020, Daniele Lago, CEO & Head of Design at LAGO S.p.A., will be giving us a sneak preview of the brand-new Home Office collection. This collection was created in response to the changing needs of contemporary living, after listening to the LAGO community of architects, interior designers and customers. He will be sharing LAGO Design’s vision of new ways of experiencing the domestic space, presenting innovative products and furnishings. These can be integrated and adapted in a versatile way to different contexts, from large spaces to small corners, performing different functions. Whether for working from home, home schooling or studying, or spending time together and relaxing, LAGO has explored a new type of space in contact with the world around us.
CAPITAL Presentation of the Capital Showroom in Milano, Tortona 37 street.
An elegant and exclusive exhibition space characterized by its bold architectural identity and large windows that extend the space outwards signed Matteo Thun. An exciting and involving path formed by different sceneries where the products are the real protagonists. Many new products presented signed BOATTOMARTINOstudio.