The global leader in luxury bridal wear, PRONOVIAS, has chosen to partner with the prestigious Made-in-Italy Maison, CARLO PIGNATELLI, to create CARLO PIGNATELLI for PRONOVIAS and launch a new stylish suit collection for the groom.
Over the coming decade, CARLO PIGNATELLI for PRONOVIAS will release a yearly suit collection of 45 styles produced under the creative direction of Carlo Pignatelli for the luxury bridal label. Debuting in July 2021, the 2022 groom collection will offer a tonal palette ranging from pastels to natural, and light to intense colors. “The CARLO PIGNATELLI for PRONOVIAS groom collection is romantic in appearance, but contemporary in style. This new collaboration presents a sophisticated style with international appeal, ” says Francesco Pignatelli, creative director of the Carlo Pignatelli Maison.
The new CARLO PIGNATELLI for PRONOVIAS collection will be distributed through the network of flagship stores of both brands, as well as in a selection of multi-brand retailers, first focusing on the European market, with the US and Asia to follow. The Pronovias Group projects very positive distribution potential, given that many bridal wear stores also carry groom wear (2/3 of the distribution in Italy for example).
The sales campaign will start with wholesale orders as of March 2021 at the Carlo Pignatelli showroom and through the brand’s sales network, with the collection available for retail purchase from July of the same year. An embodiment of the Italian tailoring tradition, the Carlo Pignatelli for Pronovias suit collection will give each groom the chance to look seductive, elegant and stylish as he takes his vows with his Pronovias bride. Amandine Ohayon, CEO of Pronovias Group comments: “This innovative partnership with Carlo Pignatelli is the ultimate marriage of the bridal world. The combination of Carlo Pignatelli’s Made-in-Italy tailoring expertise and Pronovias´ craftsmanship and bridal savoir-faire will bring a new and exciting collection of suits for the groom to the market. This partnership will continue to cement the reputation of Pronovias as the ultimate luxury wedding wear brand – now dressing the dreams of stylish brides and grooms around the globe.”
“We are very pleased to have been selected by the leading global luxury bridal brand Pronovias for our collection of groom’s wear. We believe we have the perfect synergy, and that the collaboration will have big impact for the bridal sector in general. I am proud to present a completely new collection complementary to our existing Cerimonia line,” explains Carlo Pignatelli founder and designer of the Italian Maison.