Vetements is back. The label, headed up by Guram Gvasalia, -co-founder with Demna Gvasalia, who decided to leave in September 2019 to focus on Balenciaga– now has its own burger menu, exclusively found at the café on the last floor of KM20, a concept store launched by Olga Karput. Wearing the Fall/Winter 2021-2022 collection, she is the face of the project.
After hosting its 2019 Paris Fashion Week collection show at the McDonald’s on the Champs-Élysées, Vetements is now revealing its own burger menu. On the menu? A vegetarian sandwich with fries and lemonade, with packaging stamped with the label’s logo in black and white. The burger is, in fact, a best-seller from the café of the concept-store that Guram Gvasalia loves. Olga Karput revealed that there were only 2,000 meals available, making this a rather limited edition.
Courtesy of Vogue