Bottega Veneta “occupies” the Great Wall of China to celebrate the upcoming Chinese Lunar New Year 

As you may know Matthieu Blazy has taken over from Daniel Lee as the new Creative Director of Bottega Veneta. This change at the helm, however, has not changed the approach of the Italian fashion house, which continues to surprise the public and insiders by creating constant and innovative connections with the art world.

In fact, to celebrate the upcoming Chinese Lunar New Year coming Tuesday, February 1st, Bottega Veneta presented yesterday evening, an unprecedented and grandiose installation created on one of the most famous and mammoth monuments ever built by man, the Great Wall of China.

An enormous maxi-screen installed on a portion of the Great Wall shows the name of the company alternating with a message of good wishes for the new year in Chinese characters in the classic Bottega green and tangerine. In Chinese culture, tangerine is already a color of good luck and will be the protagonist of a series of initiatives aimed at the Chinese market in conjunction with the upcoming celebrations for the Year of the Tiger.

Courtesy of Collateral