A visually stunning new video titled “Original is never finished” celebrating street culture, authenticity and going after one’s dreams was released by adidas on 18 January for its Adidas Original series. The 90-second video was directed by South African director Terence Neale and features many stars from American pop culture, especially subcultures such as hip hop music and dance, b-boying and sport. The video also features an inspiring remix of the iconic song “My Way” originally sung by Frank Sinatra,, thereby making a statement about how the search for originality is one that never stops, that every person and every generation has to rediscover anew.
This concept of an older generation passing its knowledge on to a younger one is made very prominent through a juxtaposition of artists and athletes from different eras, the most famous of them is definitely hip hop artist Snoop Dogg, whose first studio album from 1993 is referenced in the video in the scene with the dog house and the two dog-headed figures. The video also sees a younger generation of musicians, such as Stormzy and Dev Hynes but also Mabel, the daughter of iconic Swedish singer Neneh Cherry. Skateboarders Lucas Puig and Mark Gonzales make another such cross-generational duo, as well as basketball players Kareem Abdul-Jabbar and Brandon Ingram.