There’s an art to creating the perfect fashion GIF. You only have a short moment to make a statement, so you better make it matter – and every little detail is important. Fashion, like most things, is best experienced in motion. Addictive, elegant, inspiring and sometimes hilarious – here are five digital artists taking the fashion GIF to the next level right now.
LUCA MAININI
The Italian-based collage artist has been taking over Tumblr with his cheeky mash-ups blending Dali-esque absurdism with high fashion editorials. Trussardi, Missoni and Christian Louboutin are just a few of the brands that have called on his montage magic.
Follow @itslucamainini on Instagram
MAGDALENA MARCINKOWSKA
Magdalena Marcinkowska’s collages are an expression of her love-hate relationship with mainstream fashion and media.
The Polish illustrator, who works as a textiles designer by day, uses layered images and geometric patterns, to juxtapose a celebration of sensual feminine beauty against the reality of the body insecurities reinforced by advertising.
Follow Magdalena on Tumblr
VARVARA FROL
If you’re over seeing the same old fashion week photos, then let us introduce you to the work of Varvara Frol. The Russian-born artist and photographer brings street style moments to life with her animated images capturing glamour on the move.
Follow @varvarafrol on Instagram
ANA RITA RAMOS
Ana Rita Ramos is a Portuguese designer creating beautiful moving images. Her ‘Black Edition’ series fuses fashion portraiture with the natural world in monochrome. Delicate, feminine and favouring the subtle, Ana’s GIFs are a moment of calm in a frantic world.
Follow @anaritaramos_ on Instagram
FREDDIEMADE
Freddiemade, manipulates classic fashion photography, fine art and pop culture images to create surreal collages. Brash, funny and irreverent his visuals take on everything from Kris Jenner to Horst.
Follow @freddiemade on Instagram