Medusa is the recognizable mascot of the Versace brand. The logo design came from the floor of a Roman ruin Giani Versace and his siblings used to play on as children. Gianni chose Medusa as the face of the brand because he believed she made people fall in love with her and there was no way back, and he hoped his company would have the same effect on people.
The head of Medusa is typically fashioned into gold or brass embellishments and it is almost always placed on Versace clothing, shoes and accessory designs each season. If you visit the shops and watch the fashion shows you cannot help but notice the not so subtle artworks shaped in the head of Medusa. We suppose this is why Donatella Versace’s latest campaign for Spring 2018 is a tribute to the Versace Medusa.
The #VersaceMedusa story read by Kaia Gerber herself. To be continued…Watch the first 6 chapters: vrsace.co/The_Medusa_Story
Pubblicato da Versace su lunedì 19 marzo 2018
Courtesy of thefashionplatemag