Alabama Muse When the heritage merges with an innovative, ethical and aesthetic vision

Alabama Muse is an animal friendly fur Made in Italy brand, whose name is inspired by Alabama Whitman, the protagonist of the 1990s film, “True Romance,” in which Patricia Arquette plays a woman with a rebellious, eccentric spirit, fragile and, at the same time, strong and delightful looks.

Founder and creative director of the brand is Alice Gentilucci, an internationally renowned stylist who has experience with the world’s leading photographers like Helmut Newton, Ellen Von Unwerth, Mario Sorrenti and celebrities like  Jennifer Lopez, Beyoncè, Gwen Stefani and others.

Sustainability is central in Alabama Muse’s vision by the use of eco- friendly materials: part of the collection in knitted with the warp knitting tecnique, wich ensure a soft and fluid falling of the fur fabrics, in every respect similar to the real animal fur, while another wide range of fur fabrics is made up with 100% Recycled Polyester, 100% sustainable.

Focus of the project are the iconic furs, which become must-have pieces of a conscious wardrobe; the models explore different lengths and shapes but maintain a classic allure. All handcrafted by artisans, each one different from the other, they become emblems of an accessible and conscious couture, eccentric and fun in order to build a personal style that is out of the box and very rock, made of color, overlays.

2 _Alabama Muse FW22 _ PH credits Paolo Santambrogio

Alabama Muse FW22_PH credits Paolo Santambrogio

The brand presents its new collection for the Fall Winter 2022 2023. David Lynch and Quentin Tarantino, but also the Absolute Beginners of Swinging London and an “enfant terrible” Margot Tenenbaum: the essence of Alabama Muse explores everything with its rebellious, underground, out-of-the-box, terribly adorable soul. And more.

In Alabama Muse the heritage merges with an innovative vision, ethical and aesthetic together. The brand’s DNA is all in its icons: the Kate, which opens up to new colors with a maxi pearl at the neck; the luxurious essentiality of white that mixes kidassia and kalgan, even in the aristocratic sleevelees vest; the animalier in a shaded tiger version that acquires a sweet character and is also proposed for him.

“I want to be a wonderful trouble”

Fall – Winter 22/23 Collection

Creative fashion director |Alice Gentilucci
Starring | Mathilda Gvarliani e Jacopo Olmo
Mua and hair|Barbara Ciccogniani
Assistente|Filippo Casaroli