Jeremy Scott left the Moschino’s creative direction "These ten years have been a fantastic celebration of creativity"

After almost ten years, Jeremy Scott will no longer be Moschino‘s creative director. The bare statement was issued in the early afternoon of 20 March, and left insiders and fans of the brand stunned. The partnership between the Los Angeles-based designer and the Italian brand seemed to be one of the strongest on the fashion scene. Like the great Franco Moschino (who died in 1994), Scott has always had a very ironic vision of fashion, and for this reason in 2013 Massimo Ferretti, president of Aeffe spa, the group that owns Moschino, considered him the most suitable to relaunch it.

The latest collection to bear his signature is therefore the women’s collection for next autumn/winter, presented at the end of February in Milan. A visionary collection in which Moschino’s must-haves – the biker jackets, suits, necklaces with logo lettering and gold or pearl buttons – are altered like the bodies and watches painted by Salvador Dalí. The result is a series of pieces for Fall/Winter2023 with which creative director Jeremy Scott expresses a surrealist inspired aristo-punk charm, as the typical elements of punk aesthetics – crests, safety pins, mega pointed studs on the hems – coexist with elements that play on the distortion typical of Surrealism: a bag with the peace symbol that seems to ‘melt’ with every step of the model, the flaps of the pockets that ‘drip’, the buckles of distorted bags and boots.

Moschino Fall Winter 2023-24

Moschino Fall Winter 2023

 

Moreover, Scott is perhaps one of the designers most loved by the stars: his muses include Katy Perry, who has even posed in her first Moschino advertising campaign, Miley Cyrus and Angela Bassett, who wore a stunning purple dress by the brand at the recent Oscars.

“I have been very lucky to have had the opportunity to work with the creative force that is Jeremy Scott,” comments Ferretti. “I would like to thank him for his dedication over the past ten years to Franco Moschino’s creative legacy, and for instilling his vision so cheerful and joyful, which will forever remain part of the brand’s imagery.” Indeed, some of Scott’s collections will certainly go down in costume history: the one inspired by McDonald’s for example, or the one dedicated to Barbie dolls. The one with the inflatable clothes-savers and the one dedicated to Marie Antoinette. Again, there was the collection built like an episode of “The Wheel of Fortune”, the one inspired by ‘Women’, George Cukor’s masterpiece film, and the one presented on marionette-models, with miniature dresses.

Moschino 2014 -Fast Food's Collection- | Laurel Connie

Moschino Fall Winter 2014

 

For his part, Scott said: “These ten years at Moschino have been a wonderful celebration of creativity and imagination. I am very proud of what I leave to the brand, and I would like to thank Massimo Ferretti for giving me the honour to lead such an iconic fashion house. I would also like to thank my fans around the world for always supporting me, my collections be my vision. Without you all this would not have been possible.”

Barbie girl in a barbie world" | La moda primavera/estate 2015 secondo Moschino by Jeremy Scott | Enchanting Land

Moschino Spring Summer 2015