Valentino has announced a new partnership with Meta to launch special digital avatars: users will have the opportunity to dress their avatars in Maison looks on all Meta platforms. For the first launch, six complete looks are available: in the iconic Pink PP color, with the Valentino Toile Iconographe pattern, and the Maison Valentino Essentials selection.
Valentino has announced a new partnership with Meta to launch special branded digital avatar outfits, available starting today, July 14. It is always very important to the Maison to encourage the power of individuality and personality, offering everyone the chance to embrace what makes them unique.
Through the program, users will be able to dress their avatars in Valentino clothes on all of Meta’s platforms, including Instagram, Facebook, Messenger, and virtual reality experiences. For the initial selection, the Maison curated six complete looks, taken from the Maison’s most recent collections. Participants will be able to choose from a variety of outfits, such as those from the vibrant Valentino Pink PP collection. Or they can choose to dress their avatars in the iconic Toile Iconographe, an all-over pattern featuring the Maison’s distinctive logo.
Valentino: the new partnership with Meta ©Valentino
Also among the offerings is the historic Panther print rendered in a vibrant Valentino Pink PP and seen on a floaty dress. The Maison Valentino Essentials dresses then offer a more understated appearance suitable for any occasion. To make the offering even more special, the brand new Valentino Garavani Rockstud ballet flats will also be available, providing the perfect finishing touch to any outfit.
The Maison continues to find original ways to open conversations and welcome the latest in culture and technology. Through this program, the power of individuality and personality will be brought to the forefront, offering everyone the chance to embrace what makes them unique. The first selection of six complete Valentino looks will be available from July 14, with another selection to be announced later.