MIU MIU 2024 HANDBAG AD CAMPAIGN FEATURING GIGI HADID Gigi Hadid is a modern reflection of the Miu Miu persona, featuring the iconic Wander and Arcadie bags

An ode to color, to femininity, and to fashion – MIU MIU celebrates its signature matelassé handbags in a new campaign.

Miu Miu 2024

Miu Miu 2024 – Gigi hadid

In a continuing championing of historic female creatives channeled through Miu Miu campaigns, inspiration is drawn from the stylized work of the pioneering British interwar photographer Yevonde. A feminist and suffragette, Yevonde’s career emblematizes freedom and independence. She signed her work using only her first name, asserting both her personal authorship and identity as a woman.

Here, those images are echoed in a respectful homage – we find a similar composure in crafting the image, the same saturated hues set against porcelain-delicate dégradé pastel, yet with the spontaneous spirit of now. This campaign extols Yevonde’s hallmark fractured colortones, in instinctive and joyful contrasts – an idea echoed through the new colorways of the Arcadie and Wander, where classic caramel and cognac hues are joined with bright orange and soleil.

Miu Miu 2024

Miu Miu 2024 – Gigi Hadid

Gigi herself – halfway between fashion model and cultural figure, as with the sitters Yevonde captured – is the perfect conduit, for this re-awakening of past lives and timeless tribute to pure beauty.