Launorma is a visual artist whose work reimagines nature blends digital art, sculptural objects, collages, and playful installations through smooth, organic shapes and vibrant colors.
Launorma wants to share a simple emotion: Inspired by the diversity and energy of the natural world, positivity. She believes the world is beautiful, we just have she creates joyful, pop-infused universes where flowers to pay attention to it and magnify it. Through her bright and fluid forms become symbols of freedom, softness, and generous shapes, she invites viewers to reconnect and self-expression. Her glossy, dreamlike aesthetic with a softer, freer, and more imaginative version of reality.
“I love harmonious curves, pop colors and vibrant textures. I love it when my visuals are almost therapeutic. When they seem to dance, to be alive, like music or eye candy.
Daisy&Violet_PaperVase
It was Ettore Sottsass who inspired my vision of fun, exciting design that puts aesthetics at the heart of its process, not just function. Not to be afraid of maximalism and to give pleasure to the eyes.”
Laura is based in Paris but her clients come from all around the world : Coca-Cola, Apple, Nike, The NY Times, Instagram, The Verge, Adobe, Topo Chico, 1664, the Parisian Museum La gaité Lyrique, Several Parisian Festivals
Danse
1) How would you describe your latest works?
My latest favorite work was a personal project called Fleur de Bitume.
It’s an urban experiment in which I plant a surreal flower in the street and wait to see who will notice it and come and pick it. This experiment highlights people’s connection to their environment. We realize that few people pay attention to their surroundings, when in fact beauty is everywhere, especially in the details.
It is also a way of bringing humans closer to nature: conveying its beauty by glorifying it, by extrapolating it. In a surreal way, as it appears to me.
2) What are the biggest challenges you have met in your career?
I would say that the biggest challenge is time. It’s very difficult to find the time to fulfill all of your ideas… There are so many personal projects that I would like to do, so many ideas that come to mind. And it’s difficult to accept that each idea takes a lot of time because I’m very impatient… I even stop myself from doing certain projects sometimes because I know they’ll be too time-consuming. But it’s a real problem I have, and I’m trying to work on it.
So when I finish an idea or project that’s taken me weeks, I’m really proud of myself.
3)What is the message you want to send?
I don’t have a message to convey per se, but rather a state of mind that I hope to convey through my work. It’s positivity, sharing, and an optimistic and colorful view of the world. Don’t let yourself be swayed by obscurantism and pessimism. Realize that life is beautiful. Don’t let our adult consciousness and all the depressing news make us lose our inner child, full of hope and dreams!
4) What is your main source of inspiration?
It’s a matter of feeling. I’ve always been drawn to soft shapes, bold colors, smooth or shiny objects. This probably comes from my love of Space Age and Memphis furniture design. I like their almost therapeutic aspect. Just looking at them makes you feel good.
5) What about your next project?
I’d love to tell you, but since I have five projects in the works, I don’t know which one will be finished first!
I want to work with other materials, more natural ones like wood, and on more monumental pieces. And why not create an immersive, fun, all-ages exhibition that I would definitely call Supernature.
Laura Normand