Keqiao Opening Ceremony White, from left T. Xinyong, S. Weigang, M. Basi.
GREAT SUCCESS FOR THE KEQIAO RIBBON-CUTTING CEREMONY AT WHITE MILANO:
DESIGN AND CREATIVITY BRING ITALY AND CHINA TOGETHER
The Keqiao district strengthens its presence in the fashion capital, renewing the synergy between textile excellence, creativity and an international vision.
MILAN, September 2026 — Great success at White Milano for the ribbon-cutting ceremony of the Keqiao project, an event that confirms and further strengthens the bond between the Chinese district and Milan, where it has been showcasing the collections of its talents since 2023. The celebration reaffirmed how fashion has become one of the strongest and most dynamic bridges connecting Italy and China through creativity, design and innovation.
The event was attended by a high-profile institutional delegation from Keqiao, led by Jing Yao, District Mayor of the People’s Government of Keqiao District (Shaoxing), as well as prominent figures from the institutional and fashion sectors, including Cav. Lav. Mario Boselli, President of the Italy China Foundation; Brenda Bellei, CEO of WHITE Milano; Maira Cacucci, Member of the Lombardy Regional Council; Maura Basili, President of Camera Buyer; and Marco Griguolo, Councillor for Infrastructure of the Metropolitan City of Milan. The occasion provided an opportunity to celebrate the evolution of a synergy that extends far beyond textile manufacturing alone.
Mr Jing Yao, District Mayor of the People’s Government of Keqiao District
Keqiao, a leading industrial hub in Zhejiang renowned for its excellence, continues to choose Milan as an international platform to showcase and promote its evolving creative and stylistic identity. As part of this path of excellence, 15 brands are being presented at this edition of White Milano: ALBERTO ZAMBELLI, ANGELO, BENSEN, DAVII POET, GUYUANDAI, MASSIMO FORONI, MASTROVITO, OLIVA, PUREMONO, RAVLVMONO, LIUHONGCHAO, SANCAILIYI, SAYAANNO, TAYUNGUAN and YINAN GROUP.
The meeting between Keqiao and Milan marks a decisive step beyond traditional supply-chain roles, transforming the bilateral relationship into an authentic creative partnership. In this context, the excellence of Italian design and tailoring know-how merges with Chinese technological innovation, textile research and industrial capabilities. This is not simply an aesthetic exchange, but a strategic cooperation that connects two extraordinary manufacturing and cultural heritages. Milan thus reaffirms its role as the ideal hub for welcoming and projecting Keqiao’s brands and their new stylistic identity onto international markets, demonstrating how dialogue between Italy and China can generate value, new business opportunities and an increasingly contemporary and global fashion language.
GREAT SUCCESS FOR KEQIAO’S RETURN TO MILANO FASHION WEEK®:
FASHION STRENGTHENS THE BRIDGE BETWEEN ITALY AND CHINA
The third edition of the Keqiao Runway Show took place as part of the official Milano Fashion Week® calendar. At its core is a collaborative model bringing together creativity, industry and culture which, thanks to the three-year agreement with Camera Nazionale della Moda Italiana, further strengthens exchanges between Italy and China.
MILAN — Keqiao has returned to Milano Fashion Week® with the third edition of its Collective Runway Show, reaffirming a journey that, following the success of previous editions, has transformed the presence of China’s textile district in Milan into a distinctive and recognised event within the international fashion calendar. The project celebrates the dialogue between two countries whose cultural and productive identities have been shaped in part by fashion and textiles: Italy, with its long-standing tradition of creativity, tailoring and manufacturing, and China, with its centuries-old textile heritage and an industrial sector increasingly driven by research, innovation and creativity.
The initiative is developed within the framework of the three-year agreement between Keqiao and Camera Nazionale della Moda Italiana, establishing a programme of collaboration and exchange that will also continue in China. Following the participation of Keqiao talents in Milan, Keqiao Fashion Week will once again welcome a selection of emerging Italian designers, further strengthening the project’s two-way nature. Keqiao, a district of Shaoxing City in Zhejiang Province, is one of China’s major textile hubs. In recent years, alongside its strong industrial vocation, the district has placed increasing emphasis on creativity, innovation and sustainability.
For the Spring/Summer 2027 presentation, four distinctive representatives of a new generation of Chinese designers have taken the stage: Gu Yuandai, Liu Hongchao, Sancailiyi and Sayaanno.
KEQIAO SS27 GU YUANDAI
Gu Yuandai explores the relationship between past and future and the revival of craftsmanship in an age of industrialisation, viewing the garment as an object capable of preserving memory and time.
KEQIAO SS27 LIU HONGCHAO
Liu Hongchao, through a research-driven approach centred on knitwear, explores the artistic potential of fibres and materials, combining natural fibres, recycled materials and traditional artisanal techniques.
KEQIAO SS27 SANCAILIYI
Sancailiyi draws on Eastern philosophy to create an essential, timeless womenswear collection based on the balance between nature, materials and the body.
KEQIAO SS27 SAYAANNO
Sayaanno, meanwhile, explores the relationship between body, time and nature through research into garment construction and structure, transforming clothing into a silent narrative. The project is part of a renewed phase of dialogue between Italy and China.
The Italy-China Action Plan 2024–2027 identifies fashion as one of the key areas for cooperation, while economic relations between the two countries have increasingly focused on strengthening trade and expanding the presence of Made in Italy in China.
Whitin this context, fashion represents a natural meeting ground between two millennia-old cultures, both characterised by strong textile, manufacturing and artisanal traditions. Keqiao’s return to Milan therefore consolidates a model of reciprocal exchange that looks to the future, bringing creativity, culture and industry into dialogue.