A one-time athletic niche, sneakers have evolved into an entire fashion culture, staking out their own world of style. Literally moving us through the world – like all the best devices, they are truly mobile – they have also become a conduit for expressing ourselves.

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For Pre-Fall 2016, Gucci debuted the Ace low-tops, revitalizing a classic House functional sneaker design with fresh patterns and embroideries drawn from the visual lexicon of creative director Alessandro Michele.

From the new sneaker design, a new digital project is born. Dubbed #24HourAce, a group of artists as international as sneaker culture adopt the Ace as a symbol of never-ending action. In projects that unfold on the mobile phone screen, in time zones that span the world, artists bring the sneakers to life as they were meant to be.

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Sue DeBeer, a New York-based video artists, creates an installation and performance that shows the Ace kicks as part of the glittering yet ominous beauty of youth. Korean longboarder Hyo Joo wears a pair on a dynamic journey through urban space. London artist Adan Csoka Keller presents an eerie choreography of the sneakers in a vast gym pool, while Chinese animator Winnie Chi brings Ace’s bee, flower, and lightning emblems to life in an otherwordly cartoon lanscape.

Text and image credits http://digital.gucci.com/24hourace/p/1