The end of stock photography Adobe's new campaign

Like it or leave it, stock photography is an essential cog in the creative process. With valuable time being spent on research rather than getting stuck in and being creative, Adobe thought that something, surely, had to change.

Adobe approached advertising agency Abby Priest to create a campaign about Adobe Stock targeted at enterprise customers, highlighting the benefit of an uninterrupted workflow and generating awareness within the creative community. The result: Adobe Stock Apparel, a limited edition clothing line giving a salute to the most infamous stock images creatives love to hate, such as Laughing woman eating healthy vegetable salad and Firm handshake between business associates.

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