GUCCI’S SOUL SCENE New Pre-Fall Campaign Shot by Glen Luchford

Last year’s Made You Look exhibition exploring black masculinity and dandyism was one reference point for Guccis new pre-fall campaign, a joyous display of energetic flamboyance channelling the spirit of 60s Northern Soul culture. Also inspired by the work of the late Malian photographer, Malick Sidib√©, the campaign features an all-black ensemble of models and performers captured in dance halls and make-shift studios.

Set in the Mildmay club in London, a rich, colorful dancehall, photographer Glen Luchford captures the Gucci Pre-Fall 2017 collection in a dynamic and spontaneous video.
Creative direction and styling: Alessandro Michele

Courtesy of TheLoveMagazine
Courtesy of Gucci