Proenza Schouler Launches New Fall 2018 Campaign for PSWL Line

Proenza Schouler has just launched its newest campaign imagery for its PSWL Fall 2018 range. PSWL is the brand’s extended ready-to-wear collection which is also known as its “White Label.”

PSWL purveys elevated basics and the latest selections feature graphic tees, hoodies, rain jackets and button-down shirts. Some of the items in the collective feature PS branding in the form of logos and other bold prints and text. Furthermore, the latest campaign stars Sonic Youth’s Kim Gordon and her daughter, Coco Gordon Moore. The collection delivery will be divided into three stages occurring in May, July, and September — different imagery will assist each of the specific drop dates. Some items are now available for purchase with prices ranging from $195 – $375 USD.

Courtesy of  hypebeast