There are the simple, American pleasures — dolls, Saturday cartoons, fast food, Mickey Mouse. And then there’s what Jeremy Scott — trailblazer, rabble-rouser — whips up out of them. Under his creative direction, the storied fashion house Moschino hasn’t just looked to America’s national icons for entertainment. It has paid tribute to them in cloth and thread; SpongeBob SquarePants embossed onto sweaters, McDonald’s Happy Meals stitched into purses, and even an entire Barbie-themed collection. But the clothes aren’t gimmicks. Madonna is a fan. Scott has dressed Lady Gaga and Katy Perry. Miley Cyrus is one of his closest friends. And all over the world, people clamour for Scott’s inimitable blend of kitsch and innovation. This autumn, he’ll give it to them. Scott will launch a unique collaboration with H&M, a chance to deliver his exuberant aesthetic to the masses for the first time. To find out more about the collection, read on.
The collection will be available online and in selected stores worldwide from 8 November.