Mickey Mouse is many people’s earliest memory of pop culture–and one of fashion’s favorite muses. The world’s most famous rodent and Disney global icon has remained a fixture in the fashion world for years, from getting the high-fashion treatment at Coach and Opening Ceremony to a Disney-inspired merch collection at BooHoo. Now, Rag & Bone is stepping into the wonderful world of Disney with an exclusive capsule collection of unisex pieces saluting the beloved character’s optimistic nature and nostalgic charm. “Beginning with original sketches from the Mickey Mouse archives, the capsule reimagines his heritage with a New York sensibility,” the brand explained in a press release. Think less Disney tourist merch and more downtown, streetwear-inspired, as Mickey’s face appears on a range of t-shirts, cozy knits, denim, and sneakers. For the Rag & Bone x Mickey Mouse collaboration, the official campaign takes the Mickey-inspired collection to the streets of New York and features a group of young models frolicking on the sidewalk and subway platform in the mouse’s trademark color palette.
Rag & Bone’s Mickey Mouse tribute collection is the second time the brand collaborated with Disney. Last year, the brand celebrated the launch of Star Wars:The Last Jedi with a limited-edition range of t-shirts and futuristic-style footwear.
The full collection goes live on November 1 and will be available at ragandbone.com, shopdisney.com and Rag & Bone stores across the states. In tandem with the launch of the Rag & Bone x Disney Mickey Mouse team-up, Rag & Bone is also hosting three pop-up events in New York, Los Angeles and London where customers can experience “surprise elements and special Mickey-themed treats.”
Courtesy of ELLE