Creative Director Izumi Ogino has said of FW19 collection “The women of the season first inspired by Diana Vreeland”; the realm of cultural icons. She made herself an arbiter of style for decades at both Harper’s Bazaar and Vogue. She traveled the world wildly with her style; marvelous, eccentric yet sophisticated”. Reflecting the Fall/Winter 2019-2020 collection’s “visionary journey “and Diana Vreeland as a muse, Frederico Martins was able in an excellent way to tell the Anteprima woman in her essence. Shoot as strongly focus on the portrait style to reflect the FW19 central character; the women who is self-confident yet sweet, delicate yet determined, curious yet strong but never bold. Model to be express both feminine and masculine features. Background intentionally set not be too much projected or interfere with the frame, the atmosphere where we created a set of images using the cinematic light which has allowed to exalt all the fundamental characteristics and to offer to the mood of the shooting a perfect balance in the story telling. These color and light combination creating a sense of cozy warm winter daylight and modern luxuries for our FW19 collections.
