Isabella Lovero has been working as an industrial designer since 2004.
She has a Diploma in Advertising Graphics from the “Enrico Galvani” Art Institute in Cordenons and a Degree in Industrial Design from the Politecnico di Milano.
She worked as a designer for Morellato and Swarovski for several years, before establishing the
“en&is” studio in 2007, alongside Enrico Bosa.
In 2011, the two designers created Megaphone, the first in a line of self-produced iPhone docking stations in ceramics and wood. Isabella Lovero developed her personal poetics by creating new types of evocative objects. In 2012, she was invited to join the Lago Studio Creative Centre, where she developed innovative concepts for day to day products.
Ever aware of the relationship between people and products and of the feelings the latter evoke, in 2013 she became the sole owner of the “en&is” brand and design studio. Here, she develops projects that range from accessories to electronic products and small furnishings, using continuous scale changes to create smart and sophisticated objects.
She cooperates with brands such as Vimar, Myyour, Morellato, Midj and Eme, VetriSpeciali.
Since 2017, she has been teaching product design and the creation of start-ups at the Istituto
Europeo di Design (IED) in Milan.
Since 2018, she has been entrusted with the Artistic Direction of Inniteplay, for which she handles every creative aspect underlying the company’s products and corporate communication tools.
Let’s discover more about Isabella
– What are the biggest challenges you have met in your career?
Every new project is a challenge. I design different types of objects, so each sector has new characteristics and constraints. I define these perimeters as unprecedented “workspaces” within which to move. Technological innovation, new materials and attention to the resources that the planet offers us, lead to a paradigm shift: on one hand to a more conscious design, on the other hand design enters into new ambitions, services, culture and education.
– How would you describe your job?
My work begins by observing people, what their habits are, and how they use objects. I try to simplify the function of objects through the use of intuitive elements that suggest their use. Familiar and iconic shapes that are part of people’s memories.
– And your next project?
I’m working on a project of children’s toys and “second generation” wooden tableware. The idea is to give value to a waste material, using it for the production of other objects in order to enhance it.
Every new project is a challenge. We design different types of objects so each sector has new characteristics and constraints. I define these perimeters as unprecedented “workspaces” within which to move. Technological innovation, new materials and attention to the resources that the planet offers us lead to a paradigm shift: on the one hand to a more conscious design, on the other design enters into new ambitions, services, culture and education.
– How did your passion for visual art and design come about?
I was born passionate about art. Since I was a child, I drew a lot and spent part of my time leafing through art history books, enraptured by the beauty of those images. For this reason, I decided to study advertising graphics and photography at the Art Institute, but two-dimensionality soon became a tight fit for me. This is why I decided to enroll in the design faculty at the university Politecnico di Milano, to try my hand at complex three-dimensional projects in which art and technique merge.
– What is the hardest job you have done and why?
I don’t think there are any difficult jobs. I think there are more complex and less complex jobs.
– What is your main source of inspiration?
My passion, the people who derive from me and their habits, the small details and nature
– Outside of design, what are you currently interested in and how is it affecting your design work?
I am very interested in teaching and training. The exchange that leads to the growth of the new generations is extremely gratifying. This activity is influencing my work towards a more human, less aseptic and less perfect vision of design and of the whole system that surrounds it. Man is imperfect and therefore wonderful. I am particularly attentive to issues of inclusion of minorities and towards social issues which I consider the real challenge to which contemporary society is called to respond today.