In this film, Marseille-based apparel brand American Vintage profile the work of French florist Guillaume Lanier, a sensitive artisan who explains how his own creations are based on the careful balance of shapes, spaces, colours and details that the fashion brand reflect in their clothing. From Nice’s Coco Beach to Villa Arson, located in the local foothills, this colorful portrait explores the enduring relationship between creativity and the natural world.
“Lanier’s creations are based on the careful balance of shapes, spaces, colors and details”
Coming from a floral family—Lanier’s father shared his profession—the artisan’s work also speaks to tradition and continuity, while reflecting the need for constant renewal and freshness. The Nice-based shaper of nature explains that the American Vintage philosophy strikes a chord with his own creations: “With its basics, its neutral colours and its soft, comfortable materials, the brand’s DNA resonates deeply with me.
Courtesy of NOWNESS