Boss presented its Spring/Summer 2023 collection with a see now, buy now show on the Miami coast on March 15. More than 500 guests attended the fashion show and celebrated at the afterparty, at the Herald Plaza.
With this collection, Boss wanted to return to its roots of traditional tailoring but interpreted them in a new way, the brand explained. Inspired by Miami, the collection explores the tension between opposites: between dry and liquid states, between land and sea or between opaque and transparent, said Boss.
Hugo Boss Spring 2023 Show In Miami
“The BOSS Spring/Summer 2023 collection is a fluid revisitation of the brand’s heritage tailoring while offering a ‘see now, buy now’ approach to key pieces. One of the underlying motifs that inspired the collection is the exquisite tension that lies between contrasting elements, such as solid and fluid states; land and sea; opaque and transparent; past and present. This powerful juxtaposition serves as the cornerstone of a new exploration in prints, tones, and textures, opening the door to a world that invites a creative, visual dialogue. It is a sartorial reflection in looking back to move boldly forward into the future and embody the spirit of a true BOSS.” says Marco Falcioni, SVP of creative direction at HUGO BOSS.
Building on this idea, the new collection includes sheer fabrics as well as slightly crinkled materials made from a mix of silk and smooth nylon that are pressed and given a layer of colour.
Boss’ signature garments such as the suit, shirt and trench coat, as well as the use of certain fabrics and prints, including stripes and pinstripes, were taken in a new direction with fresh colours.
Hugo Boss Spring 2023 Show In Miami
The brand usual tones of black, white and camel were still present, but were predominantly replaced with powdery hues that mimic the art deco architecture of Miami.
The theme of transparency was also reflected in the setting. The venue was surrounded by walls of water and the models looked as if they were walking on water.
For the catwalk, Boss hired celebrities and athletes like Naomi Campbell, Pamela Anderson, Law Roach, Khaby Lame, DJ Khaled, Yusra Mardini, Precious Lee or Caleb Williams, as well as Jordan Barrett, Gottmik and Violet Chachki, as in previous shows.
Hugo Boss Spring 2023 Show In Miami