The first collection signed by the new Deus ex Machina of the French brand did not betray the (very high) expectations of the public and insiders. A fashion show event that was a veritable parade of stars and kicked off a new and exciting chapter.
Louis Vuitton’s new season is off to a good start as it inaugurates the post-Virgil Abloh era with a fashion show at Pont Neuf in the heart of the Ville Lumière. Expectations for the Spring/Summer 2024 men’s collection were not betrayed
The collection, anticipated by the ad campaign shot starring Rihanna, had as its common thread the iconic Damier pattern, the checkered pattern that has represented Louis Vuitton for more than a century, in traditional and non-traditional versions.
The first cycle of Louis Vuitton’s new creative director begins and ends with streetwear, a 2.0 version of the latter that intersects with gaming by winding through interesting and contemporary color paths
Louis Vuitton Spring/Summer 2024 © Getty
The new sartorial luxury conceived by Pharrell Williams moves in the groove of Vuitton’s past but especially recent tradition. Maximum attention to volumes and for accessories-from galoshes, to glasses, to trunks-that have always been among the most desired in the world
Shorts and Bermuda shorts, already in Vuitton’s menswear repertoire also seen on repeat on the runways of the just concluded Milan Fashion Week, are key garments for Spring/Summer 2024. The perfect match? With a long overcoat or a train
In the new Vuitton tailoring, there is no shortage of classy details that entirely reflect the taste of Pharrell, undisputed fashion icon. Even the models parade with round, embellished glasses like those worn by the music star
Louis Vuitton Spring/Summer 2024 © Getty