Luís Filipe Madeira Caeiro Figo, is a Portuguese sports manager and former footballer, playing as a midfielder or striker. Considered one of the best Portuguese footballers ever, he is also one of the greatest wingers in the history of football.
How and why did you get into fashion and how did the decision to debut your own collection come about?
Fashion has always been a passion for me, a way of expressing my personality and style. From a young age, I have carefully observed different trends and always had an eye for details, especially thanks to my experiences in the most stylish and culturally diverse cities. Portugal, my homeland, taught me to value authenticity and craftsmanship, values that are now the foundation of this new project. The idea of creating my own brand, LF, came about spontaneously, as a way to combine my love for fashion with my vision of the world. I was lucky enough to work with my friend and entrepreneur Gandolfo Albanese, who helped me turn this passion into reality.
Where do you draw your inspiration from?
My football career had a huge impact on the person I am today, and this is definitely reflected in my approach to fashion. In football, as in fashion, discipline, determination and attention to detail are key. My story is made of sacrifices, successes, and challenges that have taught me never to settle, but always to aim for something unique and extraordinary. In this project, I wanted to convey exactly these values: the commitment to creating something special, respect for quality, and the desire to stand out, without ever losing authenticity.
Which pieces and materials will the LF be made of?
Key pieces include unstructured jackets, ideal for those looking for an elegant yet comfortable fit. The cashmere polo shirts and high-quality cotton t-shirts are designed for those who don’t want to compromise on comfort while maintaining sophistication, and the jeans feature sporty details. In each piece, I wanted to combine versatility and quality, so that every man can feel unique in his look, both during the workday and in moments of relaxation. Key pieces include unstructured jackets, ideal for those looking for an elegant yet comfortable fit. The cashmere polo shirts and high-quality cotton t-shirts are designed for those who don’t want to compromise on comfort while maintaining sophistication, and the jeans feature sporty details. In each piece, I wanted to combine versatility and quality, so that every man can feel unique in his look, both during the workday and in his free time.
What type of man is it aimed at?
The LF Man is a sophisticated, dynamic man, someone who wants to express his identity through clothing. He enjoys dressing well every day, but not in an overly formal way. This is why LF is also considered a chicwear clothing line, for a man who travels, a man who follows fashion with elegant simplicity.
Which markets are experiencing the greatest expansion?
Growth is focused on EU markets, with particular attention to Spain, Dach Benelux, and Italy, but the next targets are Japan and Korea.
What does the future hold for Luis Figo?
Growth and new opportunities. I want to continue developing the brand, taking it to higher levels and reaching an international audience. At the same time, I like to imagine a future that allows me to explore other creative and entrepreneurial fields, always with the same enthusiasm and determination. Naturally, football remains an important part of my life: through my foundation and other projects, I want to continue contributing to the world of sports and to young people.



